Propel

OUR APPROACH

We acquire established businesses and propel their growth through AI integration, operational excellence, and strategic modernization.

We target profitable, established lower-middle market businesses in healthcare services, business service, and consumer services.

WHY us

Private Equity Investing Discipline

Our team brings decades of experience in sourcing, acquiring, and scaling services companies to successful exits

Applied AI Expertise

We have years of experience deploying novel, AI-native software to transform established businesses

Build-then-buy approach

We build software first – and then buy with conviction that we will drive margin expansion and operational impact.

Outsized Resources

We bring operating capabilities and expertise that LMM companies can rarely access.

AI-Powered Firm of the Future

We are building the AI-native PE investment platform, embedding AI into every stage of our process.

Interested in these stealth incubations or your own

Canopy

Wearable personal safety technology and location services for healthcare staff

The Beet

Just add plants.

Clear

Comprehensive pricing and payments platform for healthcare

Clearpol

Compliance Management Platform for healthcare facilities

Eon

Natural language processing for Radiology Reports

Flourish

Virtual mental health care for teens and young adults with serious mental health conditions

Gratia

Compensation platform empowering health employers to effectively attract, motivate and retain staff

Handspring Health

Mental Healthcare For All Children

Hut 8

Next-generation energy infrastructure company

Keragon

A low-code integration platform for automating and streamlining healthcare workflows

Kouper Health

Discharge case management software for hospitals

Ladder

Comprehensive, holistic care for early childhood developmental delays, built with Boston Children’s Hospital.

M7 Health

Nurse scheduling optimization software

Midi

Virtual care clinic for women 40+ created by specialists in menopause

Novacy

Behavioral intelligence solution driving sales performance and productivity

Offload

Modernize how you deliver oversize and overweight freight.

Paxton

Regulatory compliance with advanced generative AI

Peer Supply

Data & communication platform for supply chain resiliency

Quantivly

A radiology operations platform that improves access to imaging services, enables real-time performance monitoring, optimizes operations and more.

Ranger

Ranger RFX helps manufacturers decrease response time to win new business, increase bid throughput, and decrease bid risk.

Silkline

Delivering a more connected supply base.

Swap Health

Chronic disease management, weight loss and healthier living for low-income populations

Thrive Mobile

Smartphone plan and software platform to provide connectivity for Medicaid and dual-eligible patients

Vinesight

Reputation management software helping companies take back their brand narrative

Wilya

Empowering factories to transition to a flexible workforce for optimized operations and helping talent find shifts that can work for them.

Croissant

Get a guaranteed resale value before you buy.

Harbor

Reimagining readiness for life’s uncertain moments.

Intellihealth

Changing the perception of obesity and redefining how it is treated

Modern

No-code retention platform for consumer bills and subscriptions.

Opsera

Continuous orchestration of devops tools, pipelines, and insights

Rebuild

Rebuild uses artificial intelligence to double the speed of estimators. Accurate, insurance-compliant estimates in a fraction of the time.

TCARE

Solving for the Caregiver Burnout Problem with Intelligent Technology.

Truehold

Unlocks your home equity debt-free and lets you stay in the home you love

Healthtech through 25m Health

Cultivating innovative businesses and ideas that improve access to high quality healthcare, use technology to enhance the delivery of care across the healthcare continuum, and support the continued evolution toward value-based care.

Learn More

Interested in learning more?
Let's build what's next.

Whether you're looking to invest or looking to sell your business, we'd love to hear from you.

AI TRANSFORMATION BUYOUTS

Control investments in lower-middle market businesses.

OUR APPROACH

We acquire established businesses and propel their growth through AI integration, operational excellence, and strategic modernization.

WHY us

Private Equity Investing Discipline

Applied AI Expertise

Build-then-buy approach

Outsized Resources

AI-Powered Firm of the Future

25madison propel TEAM

Interested in these stealth incubations or your own

Interested in learning more?
Let's build what's next.

FEATURED COMPANIES

Truehold

Helping you live happily at home for as long as you'd like.

Truehold

Helping you live happily at home for as long as you'd like.

Pattern

Building and launching a new consumer fintech app

Pattern

Building and launching a new consumer fintech app

Handspring Health

Creating the brand that springs children forward with confidence

Handspring Health

Creating the brand that springs children forward with confidence

INSIGHTS & NEWS

Building tomorrow's market leaders.

AI TRANSFORMATION BUYOUTS

Control investments in lower-middle market businesses.

OUR APPROACH

We acquire established businesses and propel their growth through AI integration, operational excellence, and strategic modernization.

WHY us

Private Equity Investing Discipline

Applied AI Expertise

Build-then-buy approach

Outsized Resources

AI-Powered Firm of the Future

25madison propel TEAM

Interested in these stealth incubations or your own

Interested in learning more?Let's build what's next.

FEATURED COMPANIES

Truehold

Helping you live happily at home for as long as you'd like.

Truehold

Helping you live happily at home for as long as you'd like.

Pattern

Building and launching a new consumer fintech app

Pattern

Building and launching a new consumer fintech app

Handspring Health

Creating the brand that springs children forward with confidence

Handspring Health

Creating the brand that springs children forward with confidence

INSIGHTS & NEWS

Building tomorrow's market leaders.

Interested in learning more?
Let's build what's next.