big things. 

 Let’s do

What energizes us?
Building something valuable
from the ground up.


We are 25madison.

We build companies.

Combining our expertise as owners and CEOs, we’ve built a better way to create and launch break-out businesses.

Let’s do big things.



We're an NYC-based venture studio, incubating companies from the ground up and investing in early-stage companies. Out of our internally generated research themes, we have a small number of high conviction incubations and investments, with a deep operating engagement in each project.

The 25madison Playbook

We've developed, tested, and proven our company-building playbook, building and backing great teams with active partnership. From start to scale, we're in this together, supporting our projects through our:

Shared services

Company-building process

Permanent capital structure

Our sweet spot

We focus on relatable products and services that people and businesses use. Our businesses generate near-term revenue and profits, not just eyeballs.

Real businesses

Aligned to
our themes

Within our target themes, where we see significant disruption opportunity, we identify white space, entrepreneurs or startups.

Ability to tip
the scales

We seek opportunities where we can create a competitive advantage.

Our impact

We are focused on the environmental and social impact of 25madison and its portfolio companies. When we evaluate companies we look at not only their policies and practices, but at their mission and values, investing in businesses that have an impact.

Good Health and Wellbeing

Climate Action

Decent Work and Economic Growth

Clean Water and Sanitation

Sustainable Cities and Communities


Building and running companies is in our DNA.
We have the know-how and playbook to create winners. 


Our team

Michael Lynton

Founder and Chairman 
of Board of Directors

Gary Ginsberg

Founder and Member
of Board of Directors

Lance West

Founder and Member
of Board of Directors

Justine Lee

General Counsel & Chief Impact Officer

Julia Sigal

Associate Director, Product Development

Our senior advisors

Larry Appel

John Hope Bryant

Jordan Levy

Kim Paige

Our strategic partners

Premiere partnership and business development companies, connecting ideas, people and brands in unprecedented ways

Web development, content management, digital marketing and design

Programmatic media buying agency – with access to reach any target audience across platforms

In partnership with a family office of the Schimmel family, a preeminent investor in Israel.


We have a portfolio of strong and growing early-stage companies. 


Our incubations


The go-to resource for the plant-based movement.

Precision talent sourcing built for the skills-based world.

Reimagining readiness for life’s uncertain moments.

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A subscription box to help people explore their faith.

Our portfolio

IoT water testing systems for real-time water quality monitoring

Better-for-you cube-based products and soup cups

First mushroom chai on the market (functional beverage and coffee substitute)

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IoT management and payment system for coin operated machines


First of its kind, plant-based superfood pudding

Income-discovery platform for the Gig Economy


A hybrid (online/offline) luxury consumer travel agency


Delicious plant-based cheese crafted from cashews


Fresh turkey products, chef-crafted, lean, non-GMO, antibiotic free, and certified humanely raised

Ultra portable, stylish, collapsible bike helmet


Multi-media brand empowering people to lead healthier lives


Next generation spirits brand launching with sparkling tequila



The latest insights & articles from our team and incubations.


We'd love to hear from you.


Let’s do

big things


Entrepreneurs, tell us about your business.

For investors, prospective team members, and general inquiries, drop us a line.

©2020 25madison, LLC

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(917) 808-4200

853 Broadway,  Suite 905
New York, NY 10003