Merrill Anovick

President & COO, 25m Health
  • Product Strategy, Google Pay
  • Business Development, Android
  • Product Marketing, Google Fi
  • Harvard Business School (MBA)
  • Johns Hopkins University (BA, Political Science & Economics)


What I do: I love finding new ways to better serve customers by solving unmet needs. I enjoy helping our incubations figure out what to create first, acquire their first set of users, and build a monetization strategy. I'm especially passionate about Financial Technology and products that expand economic opportunity.

About me: I'm a proud New Jersey native who has spent time living in Baltimore, San Francisco, and Boston. I traveled and worked in India & Nigeria and draw energy from seeing the positive impact new technology can have on people's lives. I'm a die-hard ice hockey fan (go Devils!), American politics nerd, and enthusiastic debater of issues people care about.


Work with us

Building businesses is in our DNA. We’re a small but mighty team of tinkerers, designers, geeks (the cool kind), operators, business moguls and everything in between. Wildly strategic, yet so deep into it that we’ve got the scars to prove it.

Whether it's with the 25m Studio, 25madison Ventures,  25m Health, or 25m Create, we’re looking for great people who love their work, solving problems, and having fun. Jerks need not apply.