July 22, 2022

Ruby Home Services Acquired by TCARE, Leader in Aging-in-Place Solutions

The combined company will develop premier aging-in-place technology solutions, prevent caregiver burnout, and create better outcomes for seniors
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[St. LOUIS, MO AND NEW YORK, NY]: Ruby, a provider of tech-enabled home safety assessments that help seniors age in place, has been acquired by TCARE. TCARE is the national leader in caregiver support and aging-in-place technology solutions.  

Ruby was incubated by New York-based venture studio 25madison, and backed by SixThirty Ventures, Claritas Capital, and a number of strategic angels.  

“In assessing the aging-in-place environment, the Ruby team recognized the immense problem of caregiver burnout. When we were introduced to TCARE, we were impressed with the advanced caregiver solutions they had developed,” said Steven Price, CEO of 25madison. “The combination of TCARE’s best-in-class caregiver solutions with Ruby’s focus on enhancing the lives of seniors brings us closer to solving our shared mission: creating a hub for aging that touches multiple facets of seniors’ lives. Together, we can allow more seniors to age safely and happily in the homes they love,” Price added.

TCARE provides an evidence-based data analytics platform to help reduce family caregiver burnout and is the current leader in providing home safety assessments for elders around the world. TCARE’s customers range from Managed Care Organizations to Long-Term Care Carriers and both state and local governments.  

Ali Ahmadi, Founder and CEO of TCARE, explained that “family caregivers have tremendous challenges in navigating day-to-day needs of their loved ones; worrying about the safety of the home should not be one of them. We were extremely impressed with Ruby’s evidence-based home safety assessment and its data-driven approach. By leveraging our existing relationships with family caregivers through our Certified TCARE Specialists, we are now able to drive both clinical and financial ROI for our partners across sectors.”

The acquisition jumpstarts TCARE’s goal of enhancing the social components of caregiving. Leveraging Ruby’s technology, TCARE can provide tools to both boost senior independence and continue to make strides towards enhancing caregiver solutions. "Helping families support aging family-members has become increasingly important as more Americans choose to age in place. TCARE's approach to caring for the caregivers is evidence-based and highly differentiated, which makes TCARE a perfect partner and home for Ruby. Together, TCARE and Ruby will continue to ease the burden of caring for aging loved ones,” says Grant Silow, who sits on Ruby’s Board of Directors.

TCARE is backed by investors such as SixThirty, Aflac Ventures, BlueCross BlueShield of MN, Reinsurance Group of America (RGAX), gener8tor and BluVentures. Visit tcare.ai for more information.  


Tori Krouse




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