July 20, 2022

AnD Ventures and 25Madison join forces to accelerate US market entry for Israeli startups

The Studio team will provide companies with expertise in crucial functions: product, engineering, marketing, recruiting, and more.
Written by:
Written by:
25m Studio

TEL AVIV AND NEW YORK CITY, June 14, 2022 – Venture platforms AnD and 25madison announced today that they are joining forces to accelerate startups’ journeys from Israel to the US market.

Israel boasts some of the best technical and entrepreneurial talent in the world.  But in a country of only 10 million people, Israeli startups are forced to enter other markets to scale. Today’s announcement provides Israel’s most promising start-ups with that pipeline. With its robust network of US corporates eager to serve as design partners and early customers, the AnD-25madison Studio (“Studio”) will offer companies a fast track to success in the United States.

AnD, based in Tel Aviv, has spent the last two years investing in and incubating Israeli startups. By cultivating relationships with Israel’s top technical universities (Technion, IDC, TAU) and intelligence units (8200 and others), AnD has built an unmatched pipeline of founders. AnD supports these founders with robust studio resources: an in-house CTO, CFO, analysts, IR support, and office space. AnD deployed a Studio-based Fund model, enabling it to support founders from Pre-Seed through Series A. With companies like Edge Gaming and Ovio, AnD has proven that amazing founders can reach the sky with robust support.

New York-based 25madison has also invested in studio resources to support its incubated startups. 25madison’s Venture Development team includes the former CTO of GoodRx and talent from Google, Lyft, EY, and Goldman Sachs. 25madison helps startups perfect foundational business strategy, UI/UX, technology development, customer acquisition, partnership development, brand identity, and more.

The cooperation will leverage both firms’ strengths in all crucial functions. Once Studio companies are sufficiently developed – with an MVP, market validation, and a top-tier team – the 25madison team will work on building a brand, developing marketing channels, and bringing on leadership for different revenue-related roles.

AnD’s founders have a wealth of experience in company-building. Roy Geva Glasberg is a Google veteran: he founded the Google for Startups Accelerator, Google Launchpad, and Google AI Studio and scaled them across 40 countries. Roy's last role supported Google Corporate Development, investing and supporting their global 5B$ investment portfolio.

Ariel Cohen has spent 20 years leading product development for some of Israel’s leading tech companies like Amdocs and LivePerson and building large-scale developer ecosystems.

Lee Moser, with a background in government, business development, and VC, most recently served as Head of Global Relations at iAngels.

“After years of supporting founders worldwide at Microsoft, LivePerson and Google, I decided to join forces with a group of super talented partners. We formed a Development and Go-to-Market Studio for Israeli founders, enabling them to go global faster and more efficiently with our support. We built a founder-first platform with one commitment - to help founders build and scale to international markets” said Roy Geva Glasberg.

25madison’s founders came together in 2018 after decades of building companies that faced common challenges. The team comes from various backgrounds: CEO Steven Price founded and ran Pricellular and Townsquare Media, and President Matt Fremont-Smith was COO of Marcus at Goldman Sachs. Other founders have held senior roles at Softbank, Snap, Centerbridge, and elsewhere. The firm is backed by Apollo Global Management, a leading alternative asset investment firm with ~$500 billion under management.

“25madison and AnD have spent two years sharing opportunities, consulting on our respective markets and looking for more ways to collaborate,” said Grant Silow, Managing Director at 25madison. “This new Studio partnership allows 25madison to build on our Israel strategy, backing entrepreneurs at the earliest stages of building. Lee, Roy, and Ariel have assembled excellent founding infrastructure – something 25m has done in the US. We look forward to partnering with AnD to support Israel’s next generation of iconic companies.”

About AnD

Established in 2020, AnD is an Israeli venture capital firm investing in pioneering early-stage startups and building them into companies that make a difference. We founded and managed acceleration programs for tech giants including Google, Microsoft, Amdocs, and Deloitte. We've deployed over $400M of VC funding and built companies from Seed to Unicorn. https://www.and-ventures.com/

About 25madison

25madison is a Venture Platform, building companies from the ground up and investing in early-stage startups. 25madison consists of the 25m Studio, incubating and building companies, 25m Ventures, investing in early-stage businesses, and 25m Health, building and investing in healthtech.25madison partners with top entrepreneurs. Through branded experiences, a collaborative approach, and a deep skillset across all business needs, 25madison turns high-conviction ideas into big businesses. Find out more at 25madison.com.

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