Adam Carley

Entrepreneur in residence
  • EVP Product, Azuga
  • VP Product and Marketing, Clutch
  • Online Strategy, The Home Depot
  • Engagement Manager, McKinsey & Company
  • Manager, Accenture


My passion is making life work better using innovation and technology. My current mission is to build a product to facilitate the sale of small and medium-sized businesses. There's a generation of owners on the cusp of retirement who need to take care of their business assets, their employees and their legacy. As the son of a small business owner, this problem is personal for me. Virtually nobody thinks that it works well today. We think we can fix that!


I'm originally from Manchester in the United Kingdom. I came to the US for grad school in 2005 and never left! I live in Atlanta with my wife and two sons. I'm a big sports fan from the NFL to cricket. I love the outdoors too. Skiing, sailing, water skiing and hiking are some of my jams. I'm also a retired drummer waiting to come out of retirement one day.

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Work with us

Building businesses is in our DNA. We’re a small but mighty team of tinkerers, designers, geeks (the cool kind), operators, business moguls and everything in between. Wildly strategic, yet so deep into it that we’ve got the scars to prove it.

Whether it's with the 25m Studio, 25madison Ventures,  25m Health, or 25m Create, we’re looking for great people who love their work, solving problems, and having fun. Jerks need not apply.